…i’m lovin’ it… simply lovin’ it!…

…you deserve a break today – were it not that serious…

In the US, and increasingly in other countries, where factory food is peddled, very evident are the signs of obesity and overweight, not just of adults but also of children. As RT reports on a major player in the ‘fast food’ industry,

McDonald’s has announced it will stop buying chickens raised on   human antibiotics within the next two years. The company will also start offering hormone-free milk and cheese. Nothing has yet been mentioned about beef products…

That noble offer should warm the cockles of any cold heart. But then, not so fast would caution The Guardian. In its report of 04Mar, ‘McDonald’s outlines new chicken policy but experts point to failed promises‘. An excerpt,

Food safety experts and campaigners questioned plans by McDonald’s to stop serving chickens fed and injected with antibiotics at its 14,000 US restaurants on Wednesday and pointed to a similar, failed, pledge from the fast-food giant.

The world’s largest restaurant chain has announced it will stop selling chicken raised with antibiotics that are important to human health. The move comes following pressure from US government bodies and others who fear the practice is contributing to the rise in antibiotic-resistant infections.

Food chain experts hailed the move and said it would pressure rivals to make similar changes – but they also highlighted that McDonald’s had yet to fulfil a similar pledge made in 2003.

So, then, judging from past performance…

The trend in the fortunes of McD’s has been downward for some time, due to a combination of factors that include more discriminating tastes and health consciousness among a younger generation. However its health safety practices in many countries have been less than rigorous. In this regard, a report, McDonald’s Just Recalled 1 Million Chicken McNuggets for a Super-Gross Reason,  of 15Jan in Mother Jones by Julie Lurie highlights substantial failure in quality control. As she observes on the presence of foreign objects in McDonald’s meals,

Plastic and vinyl are, sadly, not the only gross items that customers have found in their McDonald’s meals over the past year. In August, the company received a complaint from a customer in Osaka who had found the shard of a human tooth in an order of french fries. It was unclear at press time if the customer was in fact “lovin’ it.

In all this one would wonder where have been policy makers, and the health and human safety folk all this time. Then, again, with any success from the corporate push for passage of the TTP and the TTIP would come the unpleasant answers to any such wonderment.

…even if fruits and vegetables were to pose a health challenge, such a challenge would be substantially less and less costly, and without the weight consequences of corporate ‘junk’ food…

Advertisements